Love hormone has a dark side! The fuzzy, warm hormone oxytocin, long known to promote feelings of love, social bonding and well-being, can also cause emotional pain, by strengthening bad memories and increasing fear and anxiety, a new study has claimed. Oxytocin appears to be the reason stressful social situations, perhaps being bullied at school or tormented by a boss, reverberate long past the event and can trigger fear and anxiety in the future.